Digital transformation and presence optimisation, shown working. 2026-09-11T13:15:18Z https://jshwsolutions.net/insights/ JSHW 2026-09-01T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/the-jshw-rebuild/

A consultancy that sells digital transformation had a website built by a page builder — 1.5 MB of mostly dead code, a dead primary call-to-action, and a leaked hosting hostname in the logo's alt text. This is what replacing it measured.

2026-09-01T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/your-contact-form-is-not-on-your-website/

A consultation request now reaches a Google Sheet through a plain server-side form post, not client-side JavaScript holding a write endpoint in page source. The endpoint shipped with a real gap for one day — found and fixed before it was ever quoted as safe.

2026-09-01T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/doing-business-on-a-low-trust-domain/

Nobody visiting a site can see a DNS record, a shared server's sending history, or a machine-readable identity claim in a script tag. All three decide, before a human forms an opinion, whether a site or its mail gets treated as legitimate. Here's what closing that gap actually took.

2026-09-02T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/what-our-own-audit-tooling-found/

A single Lighthouse score is a snapshot, not a fact. Building a second, independent way to check our own work surfaced a stray page still live under our own name, and a hard lesson about trusting any one number.

2026-09-02T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/your-alt-text-is-your-hosting-providers-name/

A screen reader reads a logo's alt text as the company's name. On the old site, it read out the web host's own temporary server address instead — reported fixed once, and still there days later when someone actually checked.

2026-09-02T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/the-button-that-goes-nowhere/

The old site's main call to action — the one button meant to turn a visitor into an enquiry — pointed at a placeholder link left over from the page builder. It had been the primary conversion path for as long as the site had been live.

2026-09-02T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/three-menus-one-navigation/

The old site's main navigation existed three times in the page's own code — one set for desktop, one for tablet, one for mobile, all present at once and none of it hidden from assistive technology. Every page's menu, three times over.

2026-09-02T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/bright-future-way-new-world/

For as long as it was live, the old site's registered business address was the page builder's own example text, unedited. Not a typo — a placeholder nobody had replaced, sitting where a real address needed to be.

2026-09-04T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/60-percent-of-your-website-is-code-nobody-wrote-on-purpose/

Every template on the old site shipped the same 876–889 KB of CSS and 226–274 KB of JavaScript nobody used, on every page, every visit. Measured across all five templates against the rebuild, roughly 70% of every old page was code that page never ran. The rebuild's number, on all five, both devices, ten runs — exactly zero.

2026-09-04T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/one-site-three-addresses/

The working title said three. Checking every address that might still answer for this brand found five — one of them the real site, four of them leftovers nobody had told to stop. All four now redirect. Here's what was actually live, and why nothing about it looked broken from the inside.

2026-09-05T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/trusted-by-nobody/

Three unattributed testimonials and five broken client-logo images were cut, not rewritten. What replaced them was thirteen real, named, linked engagements.

2026-09-10T00:00:00Z https://jshwsolutions.net/insights/digital-transformation-baseline/what-lighthouse-does-not-tell-you/

Automated testing finds zero violations on every page, every build. A person with a screen reader, on a real phone, found three things it cannot see.